TL;DR: A website’s content and design work best when they work together, which is why myheartcreative builds that partnership into our five-step process: pre-meeting planning, our content discussion, information gathering, staging site build-outs, and the final launch. Along the way, four habits make the process smoother: knowing your message and goals, completing any requested “homework,” giving honest feedback, and keeping your review circle to one or two trusted voices.
When it comes to web design OKC, many people think about the biggest, most eye-catching aspects first: the unique look, the special functionalities, and the unique plugins. One thing that is often overlooked (at least at first) is the content.
At myheartcreative, we know that this is an oversight worth avoiding. Why? Because content and design work hand-in-hand to connect with your audience and boost your branding OKC! Below, our team has outlined why your beautifully designed website needs content that was created with the same level of intention.
Our Process: Five Steps to Quality Content
As a full-service studio, we don’t just “make” content. We want to authentically capture your voice, tone, and style, which is why we start by getting to know you, your brand, and your audience. Once your website is designed and your staging site is developed, we put this into practice through our five-step content process:
Step One: Pre-Meeting Planning
Once you receive your development link, our team will reach out to schedule your content discussion. We’ll give you a brief overview of what you can expect to discuss while we meet; this typically covers questions about your brand, your desired pages, and the like. If you currently have a website, we’ll also review it together to discuss what should change and what should stay the same.
Step Two: Our Content Discussion
You will meet with our Project Coordinator at our studio or online to develop a strong plan for your content. During this meeting, you will discuss your brand as a whole, the pages you’d like to see on the website, and create a general outline for your homepage. Throughout it all, we’ll focus on creating a foundation for content that works beautifully with your design.
Step Three: Gathering Content
With our meeting complete, we will have a strong understanding of what content you will provide and which pages will need to be written by myheartcreative. We include writing and/or editing in most of our website packages; depending on your preferences, you may write content for our team to edit, or we could write all of the content. During this phase, we may request client testimonials, project statistics, and other supporting materials.
Step Four: Building Out Your Staging Site
At this stage, we will build your website’s pages, adding your custom content and tailored images to each section. Throughout this process, we focus on highlighting the services, qualities, and values that make your brand unique—all while aligning with your tone and style. Our team will consistently check in with you and will make adjustments based on your feedback.
Step Five: Launching Your Web Design OKC
After all pages have been built and our team has conducted our internal review, the final step is to request your final approval. Once you are satisfied with each page, your website can go live and be shared with the world!
4 Tips for a Successful Content Phase
1. Know Your Message and Goals
Every detail of your branding OKC—from your visuals to your written text—should truly encapsulate who you are and what you do. As such, before we ever start writing, we need a clear sense of your brand’s message and goals—what you want visitors to understand, feel, and do after landing on your website. To help streamline this process, it is best to walk into your content meeting with a clear understanding of your brand’s intended message and your goals for the website as a whole.
2. Complete Your “Homework”
During our content discussion, we will create a to-do list for our team, covering the existing content we’ll edit, the new pages we’ll write, and more. Depending on the project, we may also send some “homework” to you; this could include your e-commerce information, a list of your services, and the names and titles of your team members. The earlier we receive those details, the sooner that accurate information can be incorporated into your staging website.
3. Ask Questions and Give Feedback
Whether it’s positive, negative, or somewhere in between, our team loves honest feedback. And it works best when it happens throughout the process, not just at the very end. We will share our progress with you throughout your content phase, so you can easily review the site as updates are made and share your authentic thoughts along the way. If something doesn’t feel quite right for your brand, or if you’re unsure why a decision was made, ask. We’re happy to answer and adjust as needed.
4. Limit the Number of Cooks in the Kitchen
It’s natural to want a second opinion as you review your new website, but be selective about who and how many people you bring in. Design and content decisions won’t always appeal to everyone’s personal taste, and conflicting opinions from too many people can slow down the process and muddy an otherwise clear direction. If you do bring in outside help, make sure to stick to one or two people who genuinely understand your brand and goals—their feedback will be far more useful than a broader, less-informed audience’s.
FAQs
Do I need to have my content ready before the content meeting?
Not necessarily. The meeting itself is designed to help build your content plan together, covering your brand, desired pages, and a general homepage outline. That said, coming in with a clear sense of your message and goals (see Tip 1) helps the conversation move more efficiently.
Can I write my own content, or does myheartcreative write it for me?
Either option works, and it often depends on your preferences and the scope of your package. Some clients write their own content for our team to edit, while others prefer that myheartcreative handles the writing entirely.
I already have a website; will any of my existing content carry over?
It can, if you’d like it to! During our content discussion, we’ll review your current site together to determine what should remain and what should change. Of course, we can start over from scratch if you’d prefer.
Key Takeaways
- Content and Design Are a Team Effort: A website only truly succeeds when its content and design are considered together, not treated as separate steps.
- The Process Has Five Clear Stages: From pre-meeting planning through launch, each step builds directly on the one before it.
- Preparation Keeps Things Moving: Completing any requested “homework” early helps your web team stay on schedule.
- Feedback Works Best Throughout: Sharing honest thoughts as updates happen, not just at the end, leads to a stronger final result.
Ready to Craft a Cohesive Website?
When you’re ready to build a website where your brand’s voice and visuals work together seamlessly, reach out to myheartcreative. Our team is ready to walk you through what that process looks like for your brand.
