TL;DR: What you wear to a commercial photoshoot should be authentic to you and your brand. A few practical guidelines help: layer colors so you don’t fade into the background, prioritize pieces that make you feel confident and comfortable, and choose shoes that are broken in and appropriate for your location. Getting these right helps your photos capture you and your business at its absolute best.
So you’ve booked an Oklahoma photoshoot. The date is set, and everyone is excited—but what are you going to wear? The real question is: What do you want your look to say about your brand?
Every business and every professional has a distinct style, and what you wear during a commercial photoshoot plays a real role in communicating that. As an Oklahoma design studio, myheartcreative wants to help you and your brand show up polished, professional, and authentically you.
Commercial Photoshoot Wardrobe Tips
Whether you’re planning a company-wide headshot session or capturing a day at the office, here are some tips for how to style yourself and your team before your next photoshoot:
1. Color Layering
When preparing for a photoshoot, many people lean toward darker tones, as they can help you appear taller and slimmer. However, we recommend limiting the dark shades to one or two pieces of clothing—we don’t want you fading into the background! This is your day to shine, so rock your look by layering various color shades and tones.
When selecting your personal palette for the day, we also recommend keeping your brand’s colors in mind. If your logo is blue and green, consider wearing one (or both) of those shades on the big day. Your photoshoot’s location may also inspire your palette.
2. Confident Style
Being confident and comfortable is key; if you don’t feel confident in what you’re wearing, it will come through in the photos. Did you get a new shirt you know you look great in? Wear it; we want you to look and feel good the day of your photoshoot! It’s important to note that most photoshoots will be at least one hour long (if not longer), and you will be on your feet and moving. Dress to impress with comfort in mind.
3. Photo Worthy Shoes
In many photoshoots, people don’t think about their shoes until the day comes. Take our photographer’s advice: Don’t kill your feet by wearing shoes that aren’t already broken in. It’s best to wear footwear that you can comfortably move around in.
Also, think about the photoshoot’s location. For example, if your shoot is in your office or an outdoor urban setting, comfortable heels won’t be a problem. However, if the shoot is set in a field or a construction zone, wearing boots or other protective footwear would be better.
Commercial Photoshoot Style Shortcuts
Not sure where to start? Here are a few wardrobe directions to consider, depending on the personality you want your brand to convey:
- Running a down-to-earth brand? Pieces like a button-up or polished casualwear strike the right balance between professional and relatable.
- Building a modern, minimal company? Clean lines, solid colors, and simple silhouettes can reflect a sleek and contemporary feel.
- Want a classic, timeless look? Opt for neutral tones, tailored pieces, and minimal accessories that keep the focus on you, not the outfit.
- Prefer something bold and creative? Don’t be afraid to bring in color, patterns, or a statement piece that reflects your brand’s personality.
We also recommend tying in your brand’s color palette and avoiding clothing that features logos, unless it’s your own.
FAQs
What if I’m not sure what style fits me?
Start with what you already feel confident wearing. If a piece makes you feel good in everyday life, it’ll likely photograph well too—style tends to come through most naturally when it’s genuinely yours.
Can I bring a backup outfit or accessories?
Absolutely. Bringing a couple of options, especially for accessories or layers, gives you the flexibility to adjust as the shoot progresses, particularly for longer sessions. It also allows you to handle any issues (such as a spilled drink or ripped jacket) with ease.
How many outfit changes should I plan for?
This depends on the length and purpose of your session; some commercial photoshoots may allot time for multiple outfits, while others may only allow for a single look. It’s worth discussing with your photographer ahead of time to plan accordingly.
Key Takeaways
- Style Should Reflect Your Brand: Whether you lean toward a timeless look, a bold aesthetic, or something else entirely, your outfit should feel authentic to who you are and what you do.
- Layer Your Colors: A few darker pieces paired with lighter tones can help you stand out without fading into the background.
- Comfort Often Equals Confidence: When you feel good in what you’re wearing, it comes through in how you look on camera.
- Shoes Matter More Than You’d Think: You’ll likely be on your feet a lot, so choose footwear that’s already broken in and appropriate for your shoot’s location.
Capture Your Brand Authentically
Whatever style you decide on for your photoshoot, our Oklahoma photographer is ready to help you, your team, and your brand look their absolute best. To start planning your next commercial photoshoot, get in touch with myheartcreative!
